My Zip is Your Zip
Zip codes are quantifiable boundaries within which small to medium-sized local businesses can accurately evaluate their advertising requirements and results. After all, most of their customers live, work and shop in the vicinity. With the right type of advertising for today’s economic climate a business can effectively get their name out to local consumers and visitors alike. To accomplish this, today’s hot advertising strategies are going online and going local, and this trend is not letting up any time soon. According to Borrell Associates, local online advertising is expected to grow by 31% this year, hitting $ 7.7 billion.
My Zip, Inc. offers a smart, comprehensive and very cost-effective “Buy Local” advertising program. It takes full advantage of the online advertising trend and combines it with traditional advertising, as well as cause-related efforts, tying the community together in a powerful, long-term cooperative effort.
My Zip also utilizes exclusivity, promoting only two businesses per business category, per zip code. In other words, only two insurance agents, two realtors, two plumbers, two book stores, two car washes and so on are promoted in the community. Participating businesses dominate their zip code and gain a distinct home-field advantage.
Local businesses can no longer rely just on traditional advertising. There’s no question that consumers are using the internet to find local brick-and-mortar establishments. The big question is can people find your business online? 86% of online users search for a local business at some point in time.[i] 43% of search engine users seek a local merchant to buy something offline.[ii]60% of activity online is in one way or another “related to local content”.[iii] 97% of U.S. internet users gather shopping information online, and of those consumers 51% explicitly characterize their behavior as “Shop Online, Purchase Offline”.[iv]Such statistics can no longer be ignored. People better be able to find you online. The Kelsey Group also reports that 74% of internet users perform local searches. The statistical list goes on and the numbers increase exponentially every year.
Not everyone wants to take the time to drive all over town. It has become a fast moving world and it seems that we all want things to be quick and easy. Using the Internet is a quick and easy way for people to access information about products and services from the comfort, convenience and privacy of their own home. No fuel costs, no traffic jams and no time wasted.
Without a bona-fide internet presence, you’ll lose business and miss out on a goldmine of potential customers. In today’s electronic world, if the search engines can’t find you, you basically don’t exist! So-called experts can charge you thousands to build and optimize a business website. The good news is that My Zip can provide you with an internet presence with or without a website by providing you with a very effective webpage in the ZipTag Exclusive Directory, putting you in position to be found by traditional computer searches, as well as from mobile devices. You don’t need a website, but you can’t compete effectively without a webpage. My Zip will oversee content, optimization and long-term maintenance. Best of all, the cost is minimal. My Zip’s bundle of advertising services often cost less than just one of the products purchased on its own!
My Zip ties your business to schools, nonprofits, clubs, teams and religious organizations in your community via the ZipTag. The ZipTag goes on the consumer’s key chain or other valuable property. Your business provides a discount or exclusive offer and the customers always carry you with them. The nonprofits can use the ZipTag as an easy and effective long-term fundraiser, thus promoting the Exclusive Partners. The ZipTag also doubles as a key retrieval and valuable property recovery service. If someone finds your lost keys or valuable items, such as cell phones, laptops, cameras, and iPods, they simply drop the keys in any mailbox or contact My Zip, and My Zip will help get the item back to the owner.
For a low monthly cost, My Zip truly does become your zip. Visibility, affordability, exclusivity, repetition, a cooperative effort and the competitive edge are yours. Your advertising costs go down and sales go up. And it gets better yet, as you get a local Community Specialist to help you every step of the way!
In today’s economy you can’t afford not to have a little zip in your advertising program. Your money matters now more than ever. People are more apt to approach a business they are familiar with. You want people to say, “I’ve heard of them” when your business name comes up. Your prominence in the community will increase and My Zip will keep you there for the long-term. The wide-ranging list of benefits makes My Zip one of the best advertising values available.